In the context of the International year of deserts and desertification, Morocco wanted to spread a powerful message of its commitment at the international level.
Conceive and produce a unique communication plan to the doors of the Sahara.
”Water for Life” was the federating theme around the communication campaign executed. An event concert drawn up and produced in the Merzouga desert for a specific purpose : create environmental and education awareness with international attention. The strength of this approach lies in the integration of moroccan culture and artists like Saïda Charaf and the National Opera House Orchestra in the event concert of Jean Michel Jarre and consequently amplify the message at international scale.