Create the new cultural meeting place in the Al Ula region for the development of tourism in Saudi Arabia.


In collaboration with VICE Media, our mission was to design and co-produce the AZIMUTH Festival in the heart of Al Ula, a UNESCO World Heritage Site.


Under the impetus of the Royal Commission of Al Ula and the Ministry of Culture of Saudi Arabia, the AZIMUTH Festival is a celebration of music and the Arts. A strong positioning that makes this event a cultural crossroads between East and West, between past and future, between heritage and modernity. A unique creation, from conception to scenography, from artistic direction to production of Jean-Michel JARRE’s concert-event for this first edition of the AZIMUTH Festival.